Why We Need PPC?
Pay per click (PPC) is a form of online advertising that you, the advertiser, only pay for when someone clicks on your ad. PPC, also known as paid search, guarantees your advert appears on a search engine results page (SERP) when a user searches on a specific keyword or term. Because you’re engaging with customers who have already entered the buying cycle, PPC is a highly effective and non-interruptive way to drive relevant traffic to your website. You can measure exactly what you’re getting for your spend, and by fine-tuning and optimizing your campaign, you can achieve excellent ROI from paid search.
Pay Per Click (PPC) at WebDomNet
We are the India’s No. 1 PPC agency. We’ve been involved in PPC advertising since the first ads appeared alongside search results back in 2002. We have more Google Adwords qualified professionals than any other agency, with more than 15 years’ combined experience in PPC campaign management between them. We have one objective – to increase your ROI. We work very closely with our clients to build an effective strategy that delivers real, measurable improvements in performance. This approach ensures your business objectives and expectations are understood and met from day one.
As the market has developed over recent years, so has the sophistication of the search engine ranking models with relation to PPC activity. To achieve your desired ranking on the SERP, you must optimize the combination of search term, creative description of listing and website landing page that a given user will experience.
It is essential to build keyword lists that are relevant to your business. You will pay more for appearing on those that are not relevant and they will be less likely to convert, so you will be wasting money.
You must create well-structured Adgroups and campaigns that allow you to manage your accounts effectively and also encourage more relevant creative and keyword combinations to be displayed to the user.
You must ensure the ad text is relevant to the keywords being displayed and also highlight the USPs of the product / service advertised. This will encourage a higher CTR which will positively impact quality score.
User experience is vital, so you must ensure that the ad reflects the content of the landing page. This will again have a positive impact on quality score and also encourage the user to stay on the site for longer.
The impact of all the above factors will be less if an effective tracking solution is not in place. It is vital to measure all traffic passed through your website and understand the value all clicks / impressions have in the buying cycle.With all the data available to a PPC marketer, it is vital that you have the right approach and technology to enable effective analysis and as a result make informed decisions on optimization.There is no substitute for experience in understanding where, when and by how much a campaign strategy should be altered. A combination of experience and technology is the key to success.
Your ad is quality scored by the search engine; each search engine has a proprietary method for doing this. It’s based primarily on CTR, or Click through Ratio, meaning the number of times the ad is clicked divided by the number of times it is served (impressions). Therefore, the more people who click on your ad, the higher your CTR. Other factors, including the usefulness of the landing page that the ad takes you to, are also taken into account.
The better your quality score, and the more you are prepared to pay, the higher up the page your ad will appear when a user searches on one of your chosen terms. However, ads with a high quality score can achieve better (higher) positions on the page than others with a lower quality score who have bid more for that keyword.
See what Miami WebDomNet can do for your Business!
We Understand Your Need
Every business must have online presence, to put it simple, it's a requirement to compete in this evolving marketplace where consumers spend most of their time on the world wide web, it's certain that we are using the web more and more not just for leisure but for our daily needs, most of our day to day actions are greatly done through the website.
WebDomNet Technologies Provides You Many Services Which You Need
Key Features Of WebDomNet
We Do Our Best in order to built your ideas into a Dynamic and a creative design for your buisness and many more ! WebDomNet are one of the best ones for creating an affordable webdesigns available in the web market and web industry.
On page is designing the web site user friendly way. In these search engines SEO way.Title are addressed in a version of the website may have relevant and specific keywords to attract more users
SEO to another page, the file is the link to other web sites linked in turn with reference to the keywords. Speaking of backlinks is necessary to have quality links with relevant keywords so that gives meaning to the website.
We always advertise your website through Pages and Other Things at our level best on the social networking sites Facebook, Twitter, Pinterest and Many More Sites which will make your site advertise.